\"Materialistic\" Facebook how to praise the transformation point button

Click on the like button (like) are the lifeblood of Facebook. This is no exaggeration at all, as the social networking company has 1.6 billion users, like 6 billion times a day, more than people using Google to search the number of. Facebook is through little praise feature to the user's preferences, to recommend the appropriate ad content, which is the core of the company's business model. End of February 2016, after more than a year of development and testing, after transformation, the like button in the global online. Originally a single thumbs up click on the like button (like), is extended to six Facebook users most want to express emotion symbols. For years rumors don't like buttons (dislike) does not appear, the obvious reason is that it will spread too much negative energy."The significance of change click on the like button like in coke to change its secret formula. "In a feature article in Bloomberg business week tells the story of Facebook like function changes, from which we can learn about this company's product development process.1 whyClick on the like button is a simple and easy to use features, but also a hard blunt instrument–when posted on Facebook, such as divorce, when news of the disaster, my friends sometimes conveniently point out praise. Facebook has long realized the problem, its Chief Product Officer Chris Cox (Chris Cox) declared war on the praise button several times before, but didn't think was good enough idea. Cox said: "as far as the way people use Facebook, this is the key, and need to be extra careful to not put people off, it doesn't disrupt people's experience. ”A year ago, a meeting of the Executive meeting, Cox 6 companions listed on site they want to 3 projects to 2015. When turn to Cox, he surprises people: click on the like button needs to change. Change takes time, Cox thinks Facebook has succeeded in most of its business is the time shift to Smartphones (like birth in a page-oriented era).Cox ready to risk Facebook's most important services, so he must test mark (Mark Zuckerberg) response. Results Zuckerberg not say "Yes, you do" (this means that fully supports), but "good luck". The answer to this is a Cox do not ease up.2 Why is adding six expressionsFacebook researchers started the project summarizes the expression of people's most common replies: for example, "lol", "LOL" (laugh out loud) and "Oh my God, it's full of fun" into the "laughing" category. Eyes become heart emoticons, with pounding beats red animated emoticons as well as "I love you" and other expressions are classified "love" category. And they will be the categories extremely refined and made into 6 different generic replies, Facebook called "Reactions" (reaction): anger, sadness, surprise, lol, cheers and love. (via Bloomberg)These six reactions are Facebook people summed it up out of common usage. For security reasons, they also consulted a range of human emotions, a sociologist to the outside.Last October, Cox's team largely completed the final design. Expression representing the cheers were eventually rejected as "not everyone can understand." Contains the praise (Like), and final six expressions and their respective official Chinese version is: praise (Like), love (Love), laughing down (Haha), Wow (Wow), heart (Sad) and Nu (Angry). If said points praise of intended is to let interactive more easily, like Dang a friends found new work Shi, just to in he of post following points a praise, without followed front of comments who wrote Shang cookie of "congratulations congratulations", so added of expression not only is expected to inspired more user of expression to, especially too lazy to typing of user, and will let Facebook master more user of information, to better to sold advertising.3 How to addSo here's the thing, an Internet product is simple to use, with more people. Replace button with 6 faces a great collection, and will no doubt Facebook is complicated. Not to mention, multiple expression makes an click on region below each post to become overcrowded, on the cell phone screen will look horrible. So how to add this much controversy within the Reactions,Facebook. Hermes iPhone 5S caseEventually Zuckerberg presented programmes, the original interface remains the same, still shows a thumbs up like (Like) icon, but if users click on a screen a little longer, other options will be displayed automatically. Cox's team agreed to this proposal, and animation effects for each expression to show their meaning.After the design is completed, Cox's team started in Spain and Ireland to test Reactions, followed by Chile, the Philippines, Portugal and Colombia. Until the end of February 2016, this feature in global online. In an interview, Cox explains the Reactions feature goal: to create a common collection of expression, people browsing the news (News Feed) can be used to express emotion. https://www.youtube.com/watch?v=U414VDsc38o 4 what to doCox team's goal is to enable dynamic messaging highly personalized, dynamic news that allow users to see the first 10 messages, with a look all their own content after the election the most important messages. Makes it easy for users to browse more of a byproduct is that advertisers are more fun. But he also acknowledged that Facebook has yet to do this, if the popular Reactions (still cannot conclude), will be able to help Facebook away from goal.Under the leadership of Cox, Facebook's product team is dealing with more sensitive issues, such as design methods, so that user account after his death to become a memorial page, or selectively screening former photograph, to help people tide over the aftermath of the breakup. (via Bloomberg) Hermes iPhone caseIn short, Cox is responsible for news (the News Feed) is the Foundation of what makes Facebook Facebook, although not like mergers and acquisitions and Instagram and Whatsapp attracted outside attention, but testing the core strength of the world's leading social networks. Social networking platform from other countries will be affected by the Reactions and make similar changes? Kaokesibi all want to know the answer.All of the pictures in this paper from newsroom.FB.com Discover the story behind the product"Materialistic" public number: okweiwu1886 votesXinjiang Phantom 3 Professional\rWe know that large parts of Xinjiang in the civilian UAV market but occupies a very large share of Xinjiang also continued to introduce new products, the most popular is the big frontier spirit series, today we want to share experience is the big frontier of the latest Elf 3 unmanned.\rView details of the voting »